Thursday Night Football: ad price 2014-2021

A survey among media buying agencies showed that a 30 second TV ad during the broadcast of 'Thursday Night Football' during the 2020/21 season cost around 624 thousand U.S. dollars. This represents an increase compared to the previous year, when the program required an ad price of 540 thousand U.S. dollars for a 30 second slot.

Cost of a 30-second TV spot during Thursday Night Football in the United States from 2014/15 to 2020/21 TV season (in U.S. dollars)

Characteristic	Cost in U.S. dollars
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Release date

October 2020

More information

Region

United States

Survey time period

2014/15 to 2020/21 TV seasons

Special properties

surveyed among media buying agencies

Supplementary notes

The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."
Figures prior to the 2020/21 season come from earlier articles.

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