Awareness vs. purchasing intent for selected D2C brands by U.S. consumers in 2019

This statistic presents the awareness versus purchasing intent regarding selected D2C brands according to consumers in the United States in 2018. The brand with the highest awareness reach among consumers was Harry's. The company had an 48 percent awareness rate among consumers, with 12 percent of those are of the brand reporting that they had purchased an item from grooming products provider.