This statistic presents the factors that would encourage consumers in the United States to purchase more online. According to the 2018 findings, 80 percent of respondents reported that the leading factor that would encourage them to shop more online was the increased availability of free and fast shipping. Additionally, 57 percent of respondents stated that easy and free return policies would encourage them shop more online versus in brick and mortar stores.
Factors that would encourage consumers in the United States to purchase more online in 2018
Characteristic
Share of respondents
Free and fast shipping (e.g. next-day shipping)
80%
Easy and free return policy (e.g. long return window)
57%
Quality customer service (e.g. 24/7 availability, fast response time)
42%
Brand reputation (e.g. trustworthy, established)
39%
Ability to customize the product
35%
Risk-free trial period with product (e.g. no payment until decide to purchase)
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Activate. (November 12, 2018). Factors that would encourage consumers in the United States to purchase more online in 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/946738/factors-encourage-consumers-purchase-more-online-usa/
Activate. "Factors that would encourage consumers in the United States to purchase more online in 2018." Chart. November 12, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/946738/factors-encourage-consumers-purchase-more-online-usa/
Activate. (2018). Factors that would encourage consumers in the United States to purchase more online in 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/946738/factors-encourage-consumers-purchase-more-online-usa/
Activate. "Factors That Would Encourage Consumers in The United States to Purchase More Online in 2018." Statista, Statista Inc., 12 Nov 2018, https://www.statista.com/statistics/946738/factors-encourage-consumers-purchase-more-online-usa/
Activate, Factors that would encourage consumers in the United States to purchase more online in 2018 Statista, https://www.statista.com/statistics/946738/factors-encourage-consumers-purchase-more-online-usa/ (last visited December 22, 2024)
Factors that would encourage consumers in the United States to purchase more online in 2018 [Graph], Activate, November 12, 2018. [Online]. Available: https://www.statista.com/statistics/946738/factors-encourage-consumers-purchase-more-online-usa/
