According to a survey held in the United States in August 2022, podcasts were not a popular news source, with 56 percent of respondents saying that they never used podcasts for news. However, six percent did so every day, and 10 percent did so once or several times per week, suggesting that news podcasts do have a certain degree of potential to expand their audiences, and this is particularly true among younger consumers.
Frequency of using podcasts as a source of news among adults in the United States as of August 2022
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Morning Consult. (October 17, 2022). Frequency of using podcasts as a source of news among adults in the United States as of August 2022 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/946590/podcast-news-usage-frequency/
Morning Consult. "Frequency of using podcasts as a source of news among adults in the United States as of August 2022." Chart. October 17, 2022. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/946590/podcast-news-usage-frequency/
Morning Consult. (2022). Frequency of using podcasts as a source of news among adults in the United States as of August 2022. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/946590/podcast-news-usage-frequency/
Morning Consult. "Frequency of Using Podcasts as a Source of News among Adults in The United States as of August 2022." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/946590/podcast-news-usage-frequency/
Morning Consult, Frequency of using podcasts as a source of news among adults in the United States as of August 2022 Statista, https://www.statista.com/statistics/946590/podcast-news-usage-frequency/ (last visited November 20, 2024)
Frequency of using podcasts as a source of news among adults in the United States as of August 2022 [Graph], Morning Consult, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/946590/podcast-news-usage-frequency/
