In the second half of 2020, desktop display ads had a time-in-view of 23.24 second, which means that the impression of a desktop display ads remained in view of the internet user for that period of time, on average. Among the 20 surveyed countries, 12 had in-view times higher than the world's average at that time.
Desktop display advertising time-in-view in selected countries worldwide in 2nd half 2020
(in seconds)
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Desktop display advertising time-in-view in selected countries worldwide in 2nd half 2020
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The source adds the following information: "Time-in-view is the average duration that a viewable impression remained in view. This average does not include impressions that were not viewable according to the MRC standard in the calculation."
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Integral Ad Science. (April 19, 2021). Desktop display advertising time-in-view in selected countries worldwide in 2nd half 2020 (in seconds) [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/945601/desktop-display-ad-time-in-view-in-europe/
Integral Ad Science. "Desktop display advertising time-in-view in selected countries worldwide in 2nd half 2020 (in seconds)." Chart. April 19, 2021. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/945601/desktop-display-ad-time-in-view-in-europe/
Integral Ad Science. (2021). Desktop display advertising time-in-view in selected countries worldwide in 2nd half 2020 (in seconds). Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/945601/desktop-display-ad-time-in-view-in-europe/
Integral Ad Science. "Desktop Display Advertising Time-in-view in Selected Countries Worldwide in 2nd Half 2020 (in Seconds)." Statista, Statista Inc., 19 Apr 2021, https://www.statista.com/statistics/945601/desktop-display-ad-time-in-view-in-europe/
Integral Ad Science, Desktop display advertising time-in-view in selected countries worldwide in 2nd half 2020 (in seconds) Statista, https://www.statista.com/statistics/945601/desktop-display-ad-time-in-view-in-europe/ (last visited April 21, 2025)
Desktop display advertising time-in-view in selected countries worldwide in 2nd half 2020 (in seconds) [Graph], Integral Ad Science, April 19, 2021. [Online]. Available: https://www.statista.com/statistics/945601/desktop-display-ad-time-in-view-in-europe/
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