This statistic presents the biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018. The biggest concern according to SMBs in terms of managing their social media accounts to advertise, was the difficulty in choosing a platform and the vast array of options available; which attributed to even more difficulty in choosing a service.
Biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018
Characteristic
Share of respondents
We know that we need to be on social media, but there are too many platforms and confusing choices.
39%
Shifting algorithms: tactics that used to work don't anymore. We can't keep up with all the changes.
36%
We are not digital marketers - we don't understand it. It's too complicated.
31%
We're afraid of missing out.
23%
We have lackluster results and don't understand why.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Social Media Today. (November 15, 2018). Biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/945422/smb-challenges-concerns-managing-social-media-accounts-usa/
Social Media Today. "Biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018." Chart. November 15, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/945422/smb-challenges-concerns-managing-social-media-accounts-usa/
Social Media Today. (2018). Biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/945422/smb-challenges-concerns-managing-social-media-accounts-usa/
Social Media Today. "Biggest Challenges or Concerns with Managing Social Media Accounts According to Smbs in The United States as of July 2018." Statista, Statista Inc., 15 Nov 2018, https://www.statista.com/statistics/945422/smb-challenges-concerns-managing-social-media-accounts-usa/
Social Media Today, Biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018 Statista, https://www.statista.com/statistics/945422/smb-challenges-concerns-managing-social-media-accounts-usa/ (last visited December 21, 2024)
Biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018 [Graph], Social Media Today, November 15, 2018. [Online]. Available: https://www.statista.com/statistics/945422/smb-challenges-concerns-managing-social-media-accounts-usa/
