Share of YouTube in social media market India 2020-2023

Published by
Tanushree Basuroy,
Jun 20, 2023
YouTube had the second highest share in India's social media market with around nine percent as of July 2021. Facebook had the highest share in the social media market by traffic in April 2023 at a little over 59 percent.

Share of YouTube in social media market across India from June 2020 to April 2023

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Release date

June 2023

Region

India

Survey time period

June 2020 to April 2023

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Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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