Household penetration rates of the leading home care brands worldwide 2023

Published by
D. Petruzzi,
Aug 21, 2024

This statistic presents the leading twenty home care brands worldwide in 2023, ranked by household penetration. That year, OMO was the leading brand for home care worldwide, with a household penetration rate of around 38 percent.

Leading home care brands' household penetration rates worldwide in 2023

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Release date

August 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

Household penetration rate refers to the share of households buying a brand.

 
Date of release is date of access.

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