This statistic presents the leading twenty home care brands worldwide in 2023, ranked by consumer reach points. That year, OMO was the leading home care brand worldwide, with approximately four billion consumer reach points. Sunlight ranked in second place, with over three billion consumer reach points.
Leading 20 home care brands worldwide in 2023, by household reach
(in million Consumer Reach Points)
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
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Kantar Worldpanel. (August 21, 2024). Leading 20 home care brands worldwide in 2023, by household reach (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. "Leading 20 home care brands worldwide in 2023, by household reach (in million Consumer Reach Points)." Chart. August 21, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. (2024). Leading 20 home care brands worldwide in 2023, by household reach (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. "Leading 20 Home Care Brands Worldwide in 2023, by Household Reach (in Million Consumer Reach Points)." Statista, Statista Inc., 21 Aug 2024, https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel, Leading 20 home care brands worldwide in 2023, by household reach (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/ (last visited December 30, 2024)
Leading 20 home care brands worldwide in 2023, by household reach (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 21, 2024. [Online]. Available: https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
