Household penetration rates of the leading home care brands in the U.S. 2023

Published by
D. Petruzzi,
Aug 22, 2024

This statistic presents the leading twenty home care brands in the United States in 2023, ranked by household penetration. That year, Dawn was the leading brand for home care in the United States, with a household penetration rate of 68.7 percent.

Leading home care brands' household penetration rates in the United States in 2023

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Release date

August 2024

Region

United States

Survey time period

2023

Supplementary notes

Household penetration rate refers to the share of households buying a brand.

 
Date of release is date of access.

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