Most chosen home care brands in the United States in 2023, by consumer reach points

Published by
D. Petruzzi,
Aug 21, 2024

This statistic presents the leading twenty home care brands in the United States in 2023, ranked by consumer reach points. That year, Tide was the leading brand for home care in the United States, with approximately 313 million consumer reach points. Dawn and Clorox ranked in second and third place, with 295 million and 260 million consumer reach points, respectively.

Leading 20 home care brands in the United States in 2023, by household reach (in million Consumer Reach Points)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

August 2024

Region

United States

Survey time period

2023

Supplementary notes

Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.

 
Date of release is date of access.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Cleaning products industry in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Cleaning products industry in the U.S.

Market overview

6

Retail sales

6

Leading companies

8

Consumption

6

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Cleaning products industry in the U.S.Household cleaning products market in ItalyProcter & GambleCommercial cleaning services industry in the U.S.Cleaning products industry in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.