This statistic shows the change in website reach for advertising trackers in Europe between April to July 2018, broken down by type of advertiser. During the months immediately before and following the introduction of general data protection regulations (GDPR), only Google increased the website reach of its advertising trackers, while Facebook lost 6.7 percent.
Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser
Characteristic
Change in website reach
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WARC. (October 1, 2018). Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/
WARC. "Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser." Chart. October 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/
WARC. (2018). Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/
WARC. "Change in Website Reach for Advertising Trackers in Europe between April and July 2018, by Advertiser." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/
WARC, Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser Statista, https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/ (last visited July 22, 2024)
Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser [Graph], WARC, October 1, 2018. [Online]. Available: https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/