Website reach change for advertising trackers in Europe 2018, by advertiser

Published by Statista Research Department, Jan 10, 2023
This statistic shows the change in website reach for advertising trackers in Europe between April to July 2018, broken down by type of advertiser. During the months immediately before and following the introduction of general data protection regulations (GDPR), only Google increased the website reach of its advertising trackers, while Facebook lost 6.7 percent.

Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser

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Source

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Release date

October 2018

Region

Europe

Survey time period

April to July 2018

Supplementary notes

The source adds the following information: "Change in percentage of website the advertising tracker is present on. Trackers ranked by reach."

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