According to a survey conducted ahead of El Buen Fin 2023, approximately 47 percent of digital shoppers said they planned to purchase electronics online. In addition, four in ten said they intended to buy home computers, tablets and cell phones online, while 38 percent considered buying items in the audio, TV and video category.
Product categories with highest online purchase intention on El Buen Fin in Mexico in 2023
El Buen Fin refers to an annual shopping event in Mexico that takes place in November prior to the Mexican Revolution holiday. In 2023, the event took place from the 17th to the 20th of November.
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Asociación Mexicana de Venta Online. (October 23, 2023). Product categories with highest online purchase intention on El Buen Fin in Mexico in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/945135/favorite-product-categories-digital-shoppers-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Product categories with highest online purchase intention on El Buen Fin in Mexico in 2023." Chart. October 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/945135/favorite-product-categories-digital-shoppers-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. (2023). Product categories with highest online purchase intention on El Buen Fin in Mexico in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/945135/favorite-product-categories-digital-shoppers-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Product Categories with Highest Online Purchase Intention on El Buen Fin in Mexico in 2023." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/945135/favorite-product-categories-digital-shoppers-el-buen-fin-mexico/
Asociación Mexicana de Venta Online, Product categories with highest online purchase intention on El Buen Fin in Mexico in 2023 Statista, https://www.statista.com/statistics/945135/favorite-product-categories-digital-shoppers-el-buen-fin-mexico/ (last visited August 24, 2024)
Product categories with highest online purchase intention on El Buen Fin in Mexico in 2023 [Graph], Asociación Mexicana de Venta Online, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/945135/favorite-product-categories-digital-shoppers-el-buen-fin-mexico/