In a survey looking into the shopping behavior of consumers over the Black Friday/Cyber Monday period, consumer intentions on shopping in-store varied across generations. Gen Z consumers were the most likely to shop in physical stores during Black Friday and Cyber Monday, with around 16 percent stating they were intending to shop in-store only. Gen X were the least likely to exclusively shop in-store.
Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation
This question was phrased by the source as follows: "How do you intend to buy the items this year on Black Friday/Cyber Monday?". The results show the responses to the choice "in-store only".
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finder.com. (October 25, 2022). Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com. "Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation." Chart. October 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com. (2022). Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com. "Share of Consumers Intending to Only Buy Goods In-store on Black Friday/Cyber Monday in The United Kingdom (Uk) in 2022, by Generation." Statista, Statista Inc., 25 Oct 2022, https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com, Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation Statista, https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/ (last visited August 25, 2024)
Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation [Graph], finder.com, October 25, 2022. [Online]. Available: https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
