Smart speaker shipment volume in China Q3 2021, by leading band

The largest share of smart speaker shipments in China during the third quarter of 2021 was 5.4 million units manufactured by Baidu. Established in 2000 by Robin Li, Baidu China Co. Ltd., has developed into one of China’s largest technological corporations and runs the country’s most popular search engine, Baidu.

Baidu – China’s leading tech brand

  As of the fourth quarter of 2018, the Alibaba group held the largest share of China’s smart speaker market followed by Baidu. However, by the end of 2019, Baidu’s market share escalated over ten percent surpassing China’s other tech giants, including Alibaba. In a survey conducted in 2019 concerning brand awareness of smart speakers, Baidu ranked third after companies such as Xiaomi and Huawei.

Chinese smart speaker market

  Smart speakers were the second most popular smart home product, after home monitors, owned by a large number of Chinese households in 2019. The sales revenue generated by this product had already seen a massive leap between 2017 and 2018 and was estimated to grow by nearly eight billion yuan by 2020. However, the outbreak of COVID-19 impacted the development of the sales volume. Among the various smart speaker models, the Alibaba Tmall Genie is known to have dominated the market as of April 2019.