This statistic displays the distribution of investments for display advertising on mobile devices during the first half of the year 2018. It appears that the investments for display advertising on social networks amounted to 83 percent of the total display advertising investments in H1 2018.
Distribution of investments for display advertising on mobile* in France during the first semester 2018
Characteristic
Social networks
Social networks excluded
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Respondents who were players in the advertising market
Supplementary notes
The source adds the following information: "Sources: Analyse PxC, déclaratifs SRI et UDECAM, Informations publiques"
The source does not specify the date of the survey.
The source adds the following information: smartphones and tablets.
The source adds the following information: "Le«Display Classique» inclut les formats bannières, les formats standards IAB et les formats natifs dont les plateformes de recommandation et le «Display Social», hors Vidéo"
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SRI - Les Régies Internet, & PwC. (July 12, 2018). Distribution of investments for display advertising on mobile* in France during the first semester 2018 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/944515/investment-share-mobile-display-advertising-france/
SRI - Les Régies Internet, und PwC. "Distribution of investments for display advertising on mobile* in France during the first semester 2018." Chart. July 12, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/944515/investment-share-mobile-display-advertising-france/
SRI - Les Régies Internet, PwC. (2018). Distribution of investments for display advertising on mobile* in France during the first semester 2018. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/944515/investment-share-mobile-display-advertising-france/
SRI - Les Régies Internet, and PwC. "Distribution of Investments for Display Advertising on Mobile* in France during The First Semester 2018." Statista, Statista Inc., 12 Jul 2018, https://www.statista.com/statistics/944515/investment-share-mobile-display-advertising-france/
SRI - Les Régies Internet & PwC, Distribution of investments for display advertising on mobile* in France during the first semester 2018 Statista, https://www.statista.com/statistics/944515/investment-share-mobile-display-advertising-france/ (last visited August 24, 2024)
Distribution of investments for display advertising on mobile* in France during the first semester 2018 [Graph], SRI - Les Régies Internet, & PwC, July 12, 2018. [Online]. Available: https://www.statista.com/statistics/944515/investment-share-mobile-display-advertising-france/
