In 2022, emails marketing cultural activities, goods, or services had an open rate of 50.7 percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by tourism with 43.4 percent and industry with 31.3 percent. The lowest open rates were reported in the services, with 17.5 percent.
Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Inxmail. (May 9, 2023). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. "Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry." Chart. May 9, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. (2023). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. "Median Open Rates of Marketing Emails in Austria, Germany, and Switzerland in 2022, by Industry." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail, Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry Statista, https://www.statista.com/statistics/944205/opening-rates-by-industry/ (last visited November 05, 2024)
Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph], Inxmail, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/944205/opening-rates-by-industry/
