In 2022, emails marketing cultural activities, goods, or services had an open rate of 50.7 percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by tourism with 43.4 percent and industry with 31.3 percent. The lowest open rates were reported in the services, with 17.5 percent.
Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry
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Inxmail. (May 9, 2023). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. "Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry." Chart. May 9, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. (2023). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. "Median Open Rates of Marketing Emails in Austria, Germany, and Switzerland in 2022, by Industry." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail, Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry Statista, https://www.statista.com/statistics/944205/opening-rates-by-industry/ (last visited November 21, 2024)
Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph], Inxmail, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/944205/opening-rates-by-industry/
