Share of viewership of IPL India 2022, by regional language

Published by Sandhya Keelery, May 7, 2024
About 93 percent of Indian Premier League viewership during the 2022 season in Tamil Nadu was in Tamil, the state's regional language. Sports consumption in regional languages across the country was on the rise. According to experts, regional content was an important indicator of gaining trust among viewers.

Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language

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Release date

November 2022

Region

India

Survey time period

2022

Special properties

among males over 15 years old

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