According to a survey conducted in South Korea in 2023, around 60 percent of respondents stated that they used the international streaming giant YouTube to stream or download music contents. A similarly popular service, at about 55 percent, was South Korean music streaming platform Melon. YouTube's paid music streaming service, YouTube Music, was used by roughly 22 percent of Korean respondents.
Melon
Melon is a service introduced by SK Telecom in 2004, and is currently owned by Kakao M. It provides a platform on which users can both stream and buy music. According to sampled activity on Android, its users are distributed among all ages and genders, while most application users were in their twenties. It also hosts one of Korea's most prestigious annual music awards, the Melon Music Awards (MMAs).
Music consumption
A survey in 2019 found that around 63.7 percent of South Koreans mainly obtained their music via online streaming, compared to downloading or purchasing a physical copy. Music was considered the category consumers were most willing to pay for – around 65 percent of respondents stated that they were willing to pay for music.
Most frequently used music streaming or download services in South Korea as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korea Creative Content Agency. (September 27, 2023). Most frequently used music streaming or download services in South Korea as of July 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/943272/south-korea-most-frequently-used-music-streaming-download-services/
Korea Creative Content Agency. "Most frequently used music streaming or download services in South Korea as of July 2023." Chart. September 27, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/943272/south-korea-most-frequently-used-music-streaming-download-services/
Korea Creative Content Agency. (2023). Most frequently used music streaming or download services in South Korea as of July 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/943272/south-korea-most-frequently-used-music-streaming-download-services/
Korea Creative Content Agency. "Most Frequently Used Music Streaming or Download Services in South Korea as of July 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/943272/south-korea-most-frequently-used-music-streaming-download-services/
Korea Creative Content Agency, Most frequently used music streaming or download services in South Korea as of July 2023 Statista, https://www.statista.com/statistics/943272/south-korea-most-frequently-used-music-streaming-download-services/ (last visited October 02, 2024)
Most frequently used music streaming or download services in South Korea as of July 2023 [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/943272/south-korea-most-frequently-used-music-streaming-download-services/