In the first half of 2022, search was by far the largest digital advertising format in the United Kingdom, accounting for 6.66 billion British pounds, which amounted to more than a half of the total spending of 12.52 billion. Display formats - both video and non-video - accounted for roughly 4.8 billion, with video slightly stronger.
Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format
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Spending in billion GBP
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IAB UK. (October 26, 2022). Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP)." Chart. October 26, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK. (2022). Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital Advertising Spending in The United Kingdom (Uk) in 1st Half 2022, by Format (in Billion Gbp)." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK, Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP) Statista, https://www.statista.com/statistics/942864/uk-digital-ad-spend/ (last visited July 22, 2024)
Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP) [Graph], IAB UK, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/942864/uk-digital-ad-spend/