U.S. TV ad campaign success limiting factors 2018

This statistic presents the most common factors limiting the success TV ad campaigns according to advertising decision makers in the United States. During the July 2018 survey, 45.8 percent of responding U.S. ad decision makers in the stated that consumers being distracted by their second screens was a limiting factor for their TV ad campaigns.

Factors that are limiting the success of TV ad campaigns according to advertising decision makers in the United States as of July 2018

Characteristic	Share of respondents
Consumers have too many channels to choose from	54.8%
Consumers are distracted by their second screens	45.8%
Cord cutters make target audience hard to reach	43.4%
Difficulty in breaking through ad clutter	36.2%
There isn't one factor limiting the success of our TV advertising campaigns most	7.4%
Other	3.8%
There are no factors limiting the success of our TV advertising campaigns most	5%

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U.S. TV ad campaign success limitation factors 2018