In 2023, marketing e-mails in the financial services sector had the highest click-to-open rate, at 15.4 percent. Publishing and communications followed, with 14.43 percent and 13.29 percent, respectively.
Click-to-open rates of marketing e-mails worldwide in 2023, by industry
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GetResponse. (April 30, 2024). Click-to-open rates of marketing e-mails worldwide in 2023, by industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/
GetResponse. "Click-to-open rates of marketing e-mails worldwide in 2023, by industry." Chart. April 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/
GetResponse. (2024). Click-to-open rates of marketing e-mails worldwide in 2023, by industry. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/
GetResponse. "Click-to-open Rates of Marketing E-mails Worldwide in 2023, by Industry." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/
GetResponse, Click-to-open rates of marketing e-mails worldwide in 2023, by industry Statista, https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/ (last visited December 22, 2024)
Click-to-open rates of marketing e-mails worldwide in 2023, by industry [Graph], GetResponse, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/