In 2023, marketing e-mails in Germany had an unsubscribe rate of 0.35 percent, highest among the selected countries presented in the data set. In Vietnam, the rate stood at 0.06 percent and was the lowest in the set.
Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GetResponse. (April 30, 2024). Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/
GetResponse. "Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023." Chart. April 30, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/
GetResponse. (2024). Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/
GetResponse. "Unsubscribe Rates of Marketing E-mails in Selected Countries Worldwide in 2023." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/
GetResponse, Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/ (last visited January 05, 2025)
Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023 [Graph], GetResponse, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/