Unsubscribe rates of marketing e-mails worldwide 2022, by country

Published by Statista Research Department, Apr 17, 2024
In 2022, marketing e-mails in Netherlands and Belgium both had an unsubscribe rate of 0.28 percent, highest among the selected countries presented in the data set. In Vietnam, the rate stood at 0.04 percent and was the lowest in the set.

Unsubscribe rates of marketing e-mails in selected countries worldwide in 2022

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Release date

April 2023

Region

Europe

Survey time period

2022

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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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