Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
Get in touch with us nowGlobal tobacco market: leading companies 2023, based on market value
Philip Morris International was the largest tobacco company worldwide in 2023, with a global market value of about 15.2 billion U.S. dollars. Altria Group followed in second place with a global market value of approximately 79 billion U.S. dollars. Despite falling cigarette smoking rates, tobacco companies have been able to consistently maintain or grow their revenue year after year.
Tobacco industry
Globally, Philip Morris International achieved net revenues of over 80 billion U.S dollars since 2021, more than double the value of British American Tobacco’s global revenues. Other prominent players in the global tobacco industry include Japan Tobacco International and Imperial Brands, which manufactures globally renowned cigarette brands such as Winston, Davidoff and West.
Tobacco brands
In 2023, the most valuable tobacco brand in the world was Marlboro, manufactured by Philip Morris International, with a brand value exceeding 34 billion U.S. dollars. Marlboro’s brand value was much higher than that of competing brands such as L&M and Pall Mall cigarettes. Other leading tobacco brands that year included Winston, Camel and Rothmans.
