In 2019, approximately 55 percent of online consumers in Brazil used a smartphone to shop online on Black Friday. Meanwhile, 45 percent used a computer or tablet. Online retail sales on Black Friday in the South American country generated approximately 3.2 billion Brazilian reals in revenue in 2019.
Distribution of online purchases on Black Friday in Brazil in 2019, by device
* Figure calculated by Statista based on the source's data.
Black Friday usually takes place during the last week of November. In 2019, Black Friday was on November 29.
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Statista. (December 2, 2019). Distribution of online purchases on Black Friday in Brazil in 2019, by device [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/942097/black-friday-online-sales-share-device-brazil/
Statista. "Distribution of online purchases on Black Friday in Brazil in 2019, by device." Chart. December 2, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/942097/black-friday-online-sales-share-device-brazil/
Statista. (2019). Distribution of online purchases on Black Friday in Brazil in 2019, by device. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/942097/black-friday-online-sales-share-device-brazil/
Statista. "Distribution of Online Purchases on Black Friday in Brazil in 2019, by Device." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/942097/black-friday-online-sales-share-device-brazil/
Statista, Distribution of online purchases on Black Friday in Brazil in 2019, by device Statista, https://www.statista.com/statistics/942097/black-friday-online-sales-share-device-brazil/ (last visited December 21, 2024)
Distribution of online purchases on Black Friday in Brazil in 2019, by device [Graph], Statista, December 2, 2019. [Online]. Available: https://www.statista.com/statistics/942097/black-friday-online-sales-share-device-brazil/