Online orientation channels used to buy supermarket goods in the Netherlands 2018
The statistic displays the results of a survey regarding online orientation channels used to buy supermarket goods in the Netherlands in 2018. The survey results show that as of 2018, consumers surveyed preferred to use online brochures to orientate before purchasing items from a supermarket. Roughly 20 percent of survey respondents chose to consult an online brochure before making a purchase, while five percent of respondents turned to internet search engines to find information before purchasing products.