Brazil: Black Week online shopping sales revenue 2018-2020

Published by
Stephanie Chevalier,
Feb 11, 2022
In 2020, from the eve of Black Friday (that is, November 26) to Cyber Monday (November 30), online retail sales in Brazil amounted to 7.72 billion Brazilian reals (approximately 1.44 billion U.S. dollars at November 30, 2020 exchange rates). During the corresponding five-day shopping season in 2019 (from November 28 to December 2), e-commerce sales revenue amounted to around 6.05 billion Brazilian reals (or 1.41 billion dollars at December 2, 2019 exchange rates). Also in 2019, most consumers in Brazil shopped online on Black Friday using smartphones.

Online shopping sales revenue from Black Friday's Eve to Cyber Monday in Brazil from 2018 to 2020 (in billion Brazilian reals)

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Release date

December 2020

Region

Brazil

Survey time period

2018 to 2020*

Supplementary notes

* The measured period goes from the Thursday before Black Friday until the following Cyber Monday. In 2020, Black Week lasted from November 26 to 30.

** The Statista estimate is based on values in 2019 and the compound annual growth rate from 2018 to 2019 of 36%, which were provided by an earlier release
*** The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of 27.7%, which were provided by the source. An exponential development of the market was assumed.

According to x-rates.com, one Brazilian real equaled 0.186041 on November 30, 2020; 0.236912 on December 2, 2019; and 0.257745 U.S. dollars on November 26, 2018.

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Overview

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Sales

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Segments

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Consumption

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Challenges

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Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
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