Leading online supermarkets in Japan 2020

Published by C. Diep, Dec 11, 2020
The most popular online food retailer in Japan was Rakuten Seiyu Netsuper, according to a survey on online supermarkets conducted in May 2020. Around one in ten consumers utilized the online grocery delivery service operated by the leading Japanese e-commerce company Rakuten, Inc. and the major retailer Seiyu Group.

Most popular online food retailers in Japan as of May 2020

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Release date

June 2020

Region

Japan

Survey time period

May 13 to 18, 2020

Number of respondents

2,128*

Age group

18-69 years

Method of interview

Online survey

Supplementary notes

*An initial sample of 2,128 survey participants were asked about their awareness of each online food retailer. Figures represent the share of respondents who were aware of the online retailer and were currently using the service or have used it in the past.

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