Main characteristics of wine and culinary tourists in Italy 2021

Published by

Jul 9, 2025

According to a 2021 survey conducted in Italy,

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out of ten responding food and wine tourists said they like to taste new dishes during their culinary trips or experiences. Meanwhile, roughly

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surveyed Italians mentioned that they prefer local gastronomic establishments over big companies or food chains.

Most popular habits of food and wine tourists in Italy in 2021

Characteristic	Share of respondents
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Release date

January 2022

More information

Region

Italy

Survey time period

2021

Supplementary notes

The question posed in the survey was "Fra le seguenti affermazioni, indica le TRE che meglio descrivono le tue scelte enogastronomiche".

The study was carried out in collaboration with PromoTurismoFVG, VisitEmilia, Valdichiana Living, and UniCredit; and it was sponsored by ENIT, Fondazione Qualivita, ISMEA, and Touring Club Italiano.

The source does not provide information regarding the methodology of the survey.

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