The statistic displays the distribution of market research services turnover in the Netherlands in 2018, by category/domain. The survey results indicate that brand research was expected to account for roughly one fifth of the total turnover of market research services in 2018, while communication and concept testing were expected to account for just over 17 percent of the total revenue distribution in the sector.
Distribution of market research services turnover in the Netherlands in 2018, by category/domai
Characteristic
Share of expected turnover
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This question was phrased by the source as follows: "Zou u uw verwachte marktonderzoekomzet over 2017 procentueel willen verdelen over de onderstaande categorieën/domeinen?" (English: Could you distribute your expected market research services turnover in 2017 over the categories/domains listed, in percentages?)
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MOA Nederland. (February 1, 2019). Distribution of market research services turnover in the Netherlands in 2018, by category/domai [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/941398/distribution-of-market-research-services-turnover-in-the-netherlands-by-category/
MOA Nederland. "Distribution of market research services turnover in the Netherlands in 2018, by category/domai." Chart. February 1, 2019. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/941398/distribution-of-market-research-services-turnover-in-the-netherlands-by-category/
MOA Nederland. (2019). Distribution of market research services turnover in the Netherlands in 2018, by category/domai. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/941398/distribution-of-market-research-services-turnover-in-the-netherlands-by-category/
MOA Nederland. "Distribution of Market Research Services Turnover in The Netherlands in 2018, by Category/Domai." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/941398/distribution-of-market-research-services-turnover-in-the-netherlands-by-category/
MOA Nederland, Distribution of market research services turnover in the Netherlands in 2018, by category/domai Statista, https://www.statista.com/statistics/941398/distribution-of-market-research-services-turnover-in-the-netherlands-by-category/ (last visited July 23, 2024)
Distribution of market research services turnover in the Netherlands in 2018, by category/domai [Graph], MOA Nederland, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/941398/distribution-of-market-research-services-turnover-in-the-netherlands-by-category/
