As of August 2020, the user action that had the highest average acquisition cost in North America was making an-in app purchase. The cost to acquire an in-app buyer amounted to 74.68 U.S. dollars during the measured period. Getting users to subscribe was slightly less expensive at 64.27 U.S. dollars.
Average mobile app user acquisition costs from September 2019 to August 2020, by region
(in U.S. dollars)
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Liftoff. (November 19, 2020). Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/?fbclid=IwAR0qUdgBD0Du9EKQihjQ58aYwr4Ar_xcM08Vuc90EWN_oMTZmgVjUpD2rnI
Liftoff. "Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars)." Chart. November 19, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/?fbclid=IwAR0qUdgBD0Du9EKQihjQ58aYwr4Ar_xcM08Vuc90EWN_oMTZmgVjUpD2rnI
Liftoff. (2020). Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/?fbclid=IwAR0qUdgBD0Du9EKQihjQ58aYwr4Ar_xcM08Vuc90EWN_oMTZmgVjUpD2rnI
Liftoff. "Average Mobile App User Acquisition Costs from September 2019 to August 2020, by Region (in U.S. Dollars)." Statista, Statista Inc., 19 Nov 2020, https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/?fbclid=IwAR0qUdgBD0Du9EKQihjQ58aYwr4Ar_xcM08Vuc90EWN_oMTZmgVjUpD2rnI
Liftoff, Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars) Statista, https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/?fbclid=IwAR0qUdgBD0Du9EKQihjQ58aYwr4Ar_xcM08Vuc90EWN_oMTZmgVjUpD2rnI (last visited December 30, 2024)
Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars) [Graph], Liftoff, November 19, 2020. [Online]. Available: https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/?fbclid=IwAR0qUdgBD0Du9EKQihjQ58aYwr4Ar_xcM08Vuc90EWN_oMTZmgVjUpD2rnI
