Mobile app user acquisition cost worldwide by region 2020| Statista

As of August 2020, the user action that had the highest average acquisition cost in North America was making an-in app purchase. The cost to acquire an in-app buyer amounted to 74.68 U.S. dollars during the measured period. Getting users to subscribe was slightly less expensive at 64.27 U.S. dollars.

Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars)

Characteristic	APAC	EMEA	Latin America	North America
Install	0.93	1.03	0.34	5.28
Purchase	33.05	42.15	5.31	74.68
Subscribe	21.87	69.44	18.62	64.27

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Release date

November 2020

More information

Region

Worldwide

Survey time period

September 2019 to August 2020

Special properties

1,051 apps; 623 billion impressions; 8.8 billion clicks; 381 million installs; 478 million first-time events

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