Unit sales of fabric softener in the United States in 2023, by product type

Published by
Dominique Petruzzi,
Feb 9, 2024
This statistic shows fabric softener unit sales in the United States in 2023, by product type. For the 52 weeks ended November 5, 2023, the fabric softener category had unit sales totaling approximately 355 million.

Fabric softener unit sales in the United States in 2023, by product type (in million units)

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Release date

2024

Region

United States

Survey time period

52 weeks ended November 5, 2023

Supplementary notes

Total U.S. multi-outlet (grocery, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended November 5, 2023.

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