Leading travel companies by sales worldwide 2023

In 2023, Booking Holdings, whose brands include Booking.com, Priceline, Agoda, and Kayak, was the travel company with the highest gross sales worldwide, generating roughly 150.6 billion U.S. dollars. Expedia Group - operating brands such as Expedia, Hotels.com, Vrbo, and Trivago - followed behind, with around 104.1 billion U.S. dollars in gross sales.

How big is the global travel and tourism market?

According to Statista Market Insights, revenue in the travel and tourism market worldwide - including hotels, package holidays, vacation rentals, camping, and cruises - amounted to over 850 billion U.S. dollars in 2023, exceeding the figures recorded before the COVID-19 pandemic. Looking at the global travel and tourism's revenue breakdown by sales channel shows the key role played by online transactions, generating nearly 70 percent of the market's income that year.

What are the most popular OTA travel apps?

Given the importance of online sales in the global travel and tourism market, it does not surprise that the two largest travel companies based on gross sales, Booking Holdings and Expedia Group, are online travel agencies (OTAs). In 2023, Booking.com, the leading brand of Booking Holdings, was the OTA app with the highest number of downloads worldwide, ahead of Airbnb and Agoda. Meanwhile, Booking.com's web page also took the top spot in the ranking of the most visited travel and tourism websites worldwide in 2024, followed by tripadvisor.com.

Leading travel companies worldwide in 2023, by gross sales (in billion U.S. dollars)

Characteristic	Gross sales in billion U.S. dollars
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Release date

June 2024

More information

Region

Worldwide

Survey time period

2023

Method of interview

Questionnaire

Supplementary notes

¹ Expedia Group did not take part in the survey provided by the source. Data came from the groups' public financial reports.

² American Express Travel did not take part in the survey provided by the source. The figure is an estimate.

Figures refer to global gross sales of travel products. The source only included companies generating at least 110 million U.S. dollars in travel sales in 2023, with a minimum of 15 percent of the sales volume in the United States. The companies also had to be the agent of record on the transaction from a supplier's perspective.

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