Petroc Taylor
Research expert covering global developments in the use of data
Get in touch with us nowMotivations to use IoT of companies in the Netherlands 2018
The statistic displays the results of a survey of the leading motivations to use Internet of Things of companies in the Netherlands in 2018. The survey results suggest that among the companies surveyed, as of 2018, the leading motivations for using IoT were improved customer and user experience and improved access to precise detail and business insights. Over 30 percent of respondents identified improved customer and user experience as a leading motivation for the use of IoT in their company, while improved brand differentiation was least frequently given as a leading motivation IoT usage in companies.
