This statistic shows the share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range. According to survey results, 45 percent of small and medium enterprises used to spend between one and ten thousand euros in influencer marketing, while 44 percent of multinationals have assigned a budget range between 10 and 50 thousand euros. Lastly, 10 percent of start-ups have run influencer marketing campaigns at zero costs.
Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range
The respondents were professionals in marketing and product marketing, digital PRs, social media managers, as well as top managers of companies from various sectors operating mainly at a national level. Furthermore, the panel was composed as follows:
Small and medium enterprises (45 %)
Multinationals (39 %)
Consultants (8%)
Start-ups (7%)
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Istituto europeo di design. (October 26, 2018). Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
Istituto europeo di design. "Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range." Chart. October 26, 2018. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
Istituto europeo di design. (2018). Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
Istituto europeo di design. "Share of Italian Companies Investing in Influencer Marketing Campaigns in 2018, by Type and Budget Range." Statista, Statista Inc., 26 Oct 2018, https://www.statista.com/statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
Istituto europeo di design, Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range Statista, https://www.statista.com/statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/ (last visited December 23, 2024)
Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range [Graph], Istituto europeo di design, October 26, 2018. [Online]. Available: https://www.statista.com/statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
