This statistic presents the leading types of content perceived as more credible by B2B buyers in North America in the first quarter of 2018. According to the findings, 64 percent of respondents stated that they frequently perceived content that was peer reviewed or had user-generated feedback to be credible, while in comparison only seven percent of respondents stated similar outcomes in terms of viewing content branded directly from a vendor.
Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
Characteristic
Frequently
Occassionally
Rarely
Never
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MarketingCharts. (April 11, 2018). Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/938977/content-seen-credible-b2b-buyers-north-america/
MarketingCharts. "Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018." Chart. April 11, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/938977/content-seen-credible-b2b-buyers-north-america/
MarketingCharts. (2018). Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/938977/content-seen-credible-b2b-buyers-north-america/
MarketingCharts. "Leading Types of Content Perceived as More Credible by B2b Buyers in North America in 1st Quarter 2018." Statista, Statista Inc., 11 Apr 2018, https://www.statista.com/statistics/938977/content-seen-credible-b2b-buyers-north-america/
MarketingCharts, Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018 Statista, https://www.statista.com/statistics/938977/content-seen-credible-b2b-buyers-north-america/ (last visited August 25, 2024)
Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018 [Graph], MarketingCharts, April 11, 2018. [Online]. Available: https://www.statista.com/statistics/938977/content-seen-credible-b2b-buyers-north-america/
