Leading content types perceived as more credible by B2B buyers in North America 2018

Published by Statista Research Department, Oct 30, 2023
This statistic presents the leading types of content perceived as more credible by B2B buyers in North America in the first quarter of 2018. According to the findings, 64 percent of respondents stated that they frequently perceived content that was peer reviewed or had user-generated feedback to be credible, while in comparison only seven percent of respondents stated similar outcomes in terms of viewing content branded directly from a vendor.

Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018

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Release date

April 2018

Region

North America

Survey time period

Q1 2018

Number of respondents

168 respondents

Special properties

vp and director-level b2b marketing representatives across several verticals

Supplementary notes

Question: "Which of the following types of content do you give more credence to?"

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