Dutch consumers in 2024 were least likely to read a magazine on a daily basis than ever during the previous ten years. This based on the results of a survey that measured every year whether or not consumers read a magazine each day (or close to each day). It suggests that magazine readership in the Netherlands fluctuated between 2013 and 2024, but generally decreased. In 2013, 22 percent of respondents indicated that they read magazines (almost) daily, whereas this percentage reached a new low, at 10 percent, in 2024.
Share of people reading magazines (almost) daily in the Netherlands from 2013 to 2024
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Share of people reading magazines (almost) daily in the Netherlands from 2013 to 2024
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This question was phrased by the source as follows: "Hoe vaak bent u bezig met de volgende activiteiten: tijdschrift lezen (papier dan wel digitaal)?" (English: how often do you engage in the following activities: reading a magazine (paper or digital?). Figures represent the share of people indicating they engage in this activity multiple times a day or almost every day.
The figures have been taken from several publications.
* Respondents were different per year, and were as follows: 2013 n=1,202, 2014 n=1,202, 2015 n=1,201, 2016 n=1,212, 2017 n=1,282, 2018 n=1,206, 2019 n =1,208, 2020 n=1251, 2021 n=1214, 2022 n=1208, 2023=1200, 2024 n=1343
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Koninklijke Vereniging van het Boekenvak (KVB), & Stichting Marktonderzoek Boekenvak, & Stichting Collectieve Propaganda van het Nederlandse Boek , & Koninklijke Bibliotheek, & Stichting Lezen. (June 17, 2024). Share of people reading magazines (almost) daily in the Netherlands from 2013 to 2024 [Graph]. In Statista. Retrieved April 15, 2025, from https://www.statista.com/statistics/938456/share-of-people-reading-magazines-daily-in-the-netherlands/
Koninklijke Vereniging van het Boekenvak (KVB), und Stichting Marktonderzoek Boekenvak, und Stichting Collectieve Propaganda van het Nederlandse Boek , und Koninklijke Bibliotheek, und Stichting Lezen. "Share of people reading magazines (almost) daily in the Netherlands from 2013 to 2024." Chart. June 17, 2024. Statista. Accessed April 15, 2025. https://www.statista.com/statistics/938456/share-of-people-reading-magazines-daily-in-the-netherlands/
Koninklijke Vereniging van het Boekenvak (KVB), Stichting Marktonderzoek Boekenvak, Stichting Collectieve Propaganda van het Nederlandse Boek , Koninklijke Bibliotheek, Stichting Lezen. (2024). Share of people reading magazines (almost) daily in the Netherlands from 2013 to 2024. Statista. Statista Inc.. Accessed: April 15, 2025. https://www.statista.com/statistics/938456/share-of-people-reading-magazines-daily-in-the-netherlands/
Koninklijke Vereniging van het Boekenvak (KVB), and Stichting Marktonderzoek Boekenvak, and Stichting Collectieve Propaganda van het Nederlandse Boek , and Koninklijke Bibliotheek, and Stichting Lezen. "Share of People Reading Magazines (Almost) Daily in The Netherlands from 2013 to 2024." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/938456/share-of-people-reading-magazines-daily-in-the-netherlands/
Koninklijke Vereniging van het Boekenvak (KVB) & Stichting Marktonderzoek Boekenvak & Stichting Collectieve Propaganda van het Nederlandse Boek & Koninklijke Bibliotheek & Stichting Lezen, Share of people reading magazines (almost) daily in the Netherlands from 2013 to 2024 Statista, https://www.statista.com/statistics/938456/share-of-people-reading-magazines-daily-in-the-netherlands/ (last visited April 15, 2025)
Share of people reading magazines (almost) daily in the Netherlands from 2013 to 2024 [Graph], Koninklijke Vereniging van het Boekenvak (KVB), & Stichting Marktonderzoek Boekenvak, & Stichting Collectieve Propaganda van het Nederlandse Boek , & Koninklijke Bibliotheek, & Stichting Lezen, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/938456/share-of-people-reading-magazines-daily-in-the-netherlands/
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