Most used messaging services in Italy 2018, by share of users

Published by Statista Research Department, Jan 9, 2024
In 2018, in the ranking of most popular messaging services in Italy, WhatsApp was the most used messaging service with a penetration rate of 95.1 percent among the users, followed by Facebook Messenger (64.9 percent) and the short message services (38.9 percent).

Most used messaging services in Italy in 2018, by share of users

CharacteristicShare of online users
WhatsApp 95.1%
Facebook Messenger 64.9%
SMS 38.9%
Skype 22%
Telegram 20.9%
Snapchat 5.5%
Viber 4.7%
I-message/Facetime 4.3%
WeChat 4.1%
Line 2.2%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of online users95.1%95.1%64.9%64.9%38.9%38.9%22%22%20.9%20.9%5.5%5.5%4.7%4.7%4.3%4.3%4.1%4.1%2.2%2.2%WhatsAppFacebook MessengerSMSSkypeTelegramSnapchatViberI-message/FacetimeWeChatLine
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%

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Release date

June 2018

Region

Italy

Survey time period

2018

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