In 2022, the largest group of Captain Morgan drinkers in the U.S. was that of Millennials, adults aged 25 to 44 years. In contrast, Gen Z consumers were the smallest contributors to the brand's market.
Share of Captain Morgan rum drinkers in the United States in 2022, by generation
Characteristic
Share of Captain Morgan drinkers
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Beverage Information Group. (September 30, 2023). Share of Captain Morgan rum drinkers in the United States in 2022, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/936366/captain-morgan-drinkers-by-generation-us/
Beverage Information Group. "Share of Captain Morgan rum drinkers in the United States in 2022, by generation." Chart. September 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/936366/captain-morgan-drinkers-by-generation-us/
Beverage Information Group. (2023). Share of Captain Morgan rum drinkers in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/936366/captain-morgan-drinkers-by-generation-us/
Beverage Information Group. "Share of Captain Morgan Rum Drinkers in The United States in 2022, by Generation." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/936366/captain-morgan-drinkers-by-generation-us/
Beverage Information Group, Share of Captain Morgan rum drinkers in the United States in 2022, by generation Statista, https://www.statista.com/statistics/936366/captain-morgan-drinkers-by-generation-us/ (last visited July 22, 2024)
Share of Captain Morgan rum drinkers in the United States in 2022, by generation [Graph], Beverage Information Group, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/936366/captain-morgan-drinkers-by-generation-us/