This statistic presents the share of consumers in selected age groups using social media to inspire purchases in the Republic of Ireland, according to survey conducted in Autumn/Winter 2017. The usage of social media for purchase inspiration decreases with age, with only 13 percent of those aged 65 years and older using the platforms, compared to 94 percent of 18 to 24 year olds.
Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age
Characteristic
Share of respondents
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PwC. (March 1, 2018). Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
PwC. "Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age." Chart. March 1, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
PwC. (2018). Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
PwC. "Share of Consumers Using Social Media to Inspire Purchases in The Republic of Ireland in 2017, by Age." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
PwC, Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age Statista, https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/ (last visited August 25, 2024)
Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age [Graph], PwC, March 1, 2018. [Online]. Available: https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
