This statistic presents the share of consumers in selected age groups using social media to inspire purchases in the Republic of Ireland, according to survey conducted in Autumn/Winter 2017. The usage of social media for purchase inspiration decreases with age, with only 13 percent of those aged 65 years and older using the platforms, compared to 94 percent of 18 to 24 year olds.
Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (March 1, 2018). Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
PwC. "Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age." Chart. March 1, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
PwC. (2018). Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
PwC. "Share of Consumers Using Social Media to Inspire Purchases in The Republic of Ireland in 2017, by Age." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
PwC, Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age Statista, https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/ (last visited December 22, 2024)
Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age [Graph], PwC, March 1, 2018. [Online]. Available: https://www.statista.com/statistics/936170/social-media-usage-to-inspire-purchases-ireland/
