This chart depicts the share of video content considered dangerous for brand safety in Italy in the first semester of 2018, by type. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation. On desktop web, violence videos (25.2 percent) were the most dangerous content. Content for adults (26.9 percent) was the most risky one for aid campaigns on the mobile web.
Share of video content considered dangerous for brand safety in Italy in 2018, by type and device
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Integral Ad Science. (October 11, 2018). Share of video content considered dangerous for brand safety in Italy in 2018, by type and device [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of video content considered dangerous for brand safety in Italy in 2018, by type and device." Chart. October 11, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science. (2018). Share of video content considered dangerous for brand safety in Italy in 2018, by type and device. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of Video Content Considered Dangerous for Brand Safety in Italy in 2018, by Type and Device." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science, Share of video content considered dangerous for brand safety in Italy in 2018, by type and device Statista, https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/ (last visited December 21, 2024)
Share of video content considered dangerous for brand safety in Italy in 2018, by type and device [Graph], Integral Ad Science, October 11, 2018. [Online]. Available: https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
