This statistic presents the distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy bathroom furniture in Europe, with the share of shoppers choosing this store type reaching 36.7 percent in 2017. During the same time period, the number of consumers preferring to shop online increased from 8.9 percent in 2014 to 10.5 percent in 2017.
This data was provided by USP Marketing Consultancy.
Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel*
national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals
Supplementary notes
* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 410;
2015: n = 531;
2016: n = 465.
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USP Marketing Consultancy. (October 19, 2018). Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
USP Marketing Consultancy. "Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel*." Chart. October 19, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
USP Marketing Consultancy. (2018). Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
USP Marketing Consultancy. "Distribution of Bathroom Furniture Purchases in Europe from 2014 to 2017, by Channel*." Statista, Statista Inc., 19 Oct 2018, https://www.statista.com/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
USP Marketing Consultancy, Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel* Statista, https://www.statista.com/statistics/935436/purchase-channels-for-bathroom-furniture-europe/ (last visited December 21, 2024)
Distribution of bathroom furniture purchases in Europe from 2014 to 2017, by channel* [Graph], USP Marketing Consultancy, October 19, 2018. [Online]. Available: https://www.statista.com/statistics/935436/purchase-channels-for-bathroom-furniture-europe/
