This statistic presents the distribution of bath purchases in Europe from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy baths in Europe, with the share of shoppers choosing this store type reaching 34.3 percent in 2017. During the same time period, the number of consumers preferring to shop online increased from 11.8 percent in 2014 to 13.5 percent in 2017.
This data was provided by USP Marketing Consultancy.
Distribution of bath purchases in Europe from 2014 to 2017, by channel*
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Distribution of bath purchases in Europe from 2014 to 2017, by channel*
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national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals
Supplementary notes
* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 202;
2015: n = 278;
2016: n = 279.
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USP Marketing Consultancy. (October 19, 2018). Distribution of bath purchases in Europe from 2014 to 2017, by channel* [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/935422/purchase-channels-for-baths-europe/
USP Marketing Consultancy. "Distribution of bath purchases in Europe from 2014 to 2017, by channel*." Chart. October 19, 2018. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/935422/purchase-channels-for-baths-europe/
USP Marketing Consultancy. (2018). Distribution of bath purchases in Europe from 2014 to 2017, by channel*. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/935422/purchase-channels-for-baths-europe/
USP Marketing Consultancy. "Distribution of Bath Purchases in Europe from 2014 to 2017, by Channel*." Statista, Statista Inc., 19 Oct 2018, https://www.statista.com/statistics/935422/purchase-channels-for-baths-europe/
USP Marketing Consultancy, Distribution of bath purchases in Europe from 2014 to 2017, by channel* Statista, https://www.statista.com/statistics/935422/purchase-channels-for-baths-europe/ (last visited April 29, 2025)
Distribution of bath purchases in Europe from 2014 to 2017, by channel* [Graph], USP Marketing Consultancy, October 19, 2018. [Online]. Available: https://www.statista.com/statistics/935422/purchase-channels-for-baths-europe/
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