This statistic presents the distribution of home improvement product purchases in Europe from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy home improvement products in Europe, although the share of shoppers choosing this store type has fallen by almost four percent during the period. In 2017, around 19 percent of consumers bought a home improvement product after it was purchased by a professional, making this the second more used shopping channel.
This data was provided by USP Marketing Consultancy.
Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel*
Characteristic
DIY shop
Purchased by professional
Specialty shop
Online shop
Wholesaler for professionals
Furniture store
Garden center
Other shop
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national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals
Supplementary notes
* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 71,243;
2015: n = 78,987;
2016: n = 79,871.
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USP Marketing Consultancy. (October 19, 2018). Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/
USP Marketing Consultancy. "Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel*." Chart. October 19, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/
USP Marketing Consultancy. (2018). Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/
USP Marketing Consultancy. "Distribution of Home Improvement Product Purchases in Europe from 2014 to 2017, by Channel*." Statista, Statista Inc., 19 Oct 2018, https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/
USP Marketing Consultancy, Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel* Statista, https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/ (last visited July 22, 2024)
Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel* [Graph], USP Marketing Consultancy, October 19, 2018. [Online]. Available: https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/