This statistic presents the distribution of home improvement product purchases in Europe from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy home improvement products in Europe, although the share of shoppers choosing this store type has fallen by almost four percent during the period. In 2017, around 19 percent of consumers bought a home improvement product after it was purchased by a professional, making this the second more used shopping channel.
This data was provided by USP Marketing Consultancy.
Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel*
national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals
Supplementary notes
* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 71,243;
2015: n = 78,987;
2016: n = 79,871.
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USP Marketing Consultancy. (October 19, 2018). Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/
USP Marketing Consultancy. "Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel*." Chart. October 19, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/
USP Marketing Consultancy. (2018). Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/
USP Marketing Consultancy. "Distribution of Home Improvement Product Purchases in Europe from 2014 to 2017, by Channel*." Statista, Statista Inc., 19 Oct 2018, https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/
USP Marketing Consultancy, Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel* Statista, https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/ (last visited December 21, 2024)
Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel* [Graph], USP Marketing Consultancy, October 19, 2018. [Online]. Available: https://www.statista.com/statistics/935301/purchase-channels-for-diy-products-europe/
