Preferred purchase channels for Black Friday in Turkey 2017-2018
This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in Turkey in 2017 and 2018. In 2018, the majority of shoppers (63.39 percent) will shop both online and in brick and mortar stores, while the rest will chose either offline-only with almost four percent or online-only with over 33 percent. The share of shoppers shopping in both brick and mortar stores and online stores has increased by almost 16 percent between 2017 and 2018.
