Netherlands: most popular products on Black Friday, by category and gender 2018

This statistic shows the answers to a survey question on which types of products male and female consumers in the Netherlands were willing to wait to buy until Black Friday in 2018. Black Friday is a phenomenon from the United States that involves large deals and discounts on the day after Thanksgiving, the fourth Thursday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in Europe as well. In 2018, both men (52 percent) and women (34) indicated they were interested to wait for products regarding Image and Sound, such as televisions, home cinema sets, soundbars, media players and VR headsets. Smartphones & Tablets was another popular category.

Share of respondents who indicate they are willing to wait until Black Friday to buy certain products in the Netherlands in 2018, by product category and gender

Characteristic	Men	Women
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Release date

October 2018

More information

Region

Netherlands

Survey time period

2018

Number of respondents

25,000 respondents

Special properties

consumer behavior on comparison website Kieskeurig.nl along with results of an online survey

Method of interview

Online survey

Supplementary notes

The source does not specify the data of survey. It mentioned, however, that there were 25,000+ respondents "within two weeks" (in Dutch: meer dan 25.000 respondenten binnen twee weken).

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

Missing percentage points to 100 percent or percentage points exceeding 100 percent are probably due to rounding.

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