Share of retailers participating in Black Friday in the UK 2020-2021

Published by
Tugba Sabanoglu,
Jun 15, 2023
According to the results of a survey conducted with marketers of UK-based consumer brands, 68 percent of brands were planning to run promotional campaigns in the United Kingdom (UK) in 2021. This represented a decline of four percentage points compared to the previous year, when 72 percent of brands said they ran special offers for Black Friday.

Consumer brands participating in promotions during Black Friday in the United Kingdom (UK) in 2020 and 2021

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Source

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Release date

July 2021

Region

United Kingdom

Survey time period

June 7-14, 2021

Number of respondents

401 respondents

Special properties

UK marketers (consumer brands, 100+ employees)

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows:
"Q6a: Did you have a Black Friday offer last year?"
"Q6b – Do you plan to have special promotions or offers for Black Friday this year?"

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