Toothpaste OTC revenue U.S. 2011-2023

This statistic shows the OTC (over-the-counter) revenue of toothpaste in the United States from 2011 to 2023. In 2023, OTC revenues of toothpaste in the United States totaled around 3.64 billion U.S. dollars.

Toothpaste OTC revenue in the United States from 2011 to 2023 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
2023	3,641
2022	3,348
2021	3,216
2020	3,111
2019	2,012
2018	2,901
2017	2,829
2016	2,738
2015	2,658
2014	2,568
2013	2,491
2012	2,456
2011	2,394

05001,0001,5002,0002,5003,0003,5004,0004,500

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Release date

2024

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Region

United States

Survey time period

2011 to 2023

Age group

Supplementary notes

Includes all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.

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