This statistic presents the share of consumers in a 2016 survey in Turkey who said they most prefer to research product purchases online (via mobile phone or smartphone, via tablet or via PC methods), broken down product category. According to the survey, 66 percent of consumers prefer to research books, music, movies and video games online. This was followed by the consumer electronics and computers product category, with 65 percent of consumers preferring to use online methods for research.
Share of consumers who prefer to research product purchases online* in Turkey as of 2016, by product category
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Share of consumers
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The survey question was asked by the source as follows: " Which method do you most prefer for researching your purchases?"
* Data shown under the online method is the aggregated share of consumers who prefer to research online via mobile phone or smartphone, online via tablet, and online via PC methods, as provided by the source.
** Base range.
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PwC. (December 1, 2016). Share of consumers who prefer to research product purchases online* in Turkey as of 2016, by product category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/934303/consumers-researching-products-online-by-category-turkey/
PwC. "Share of consumers who prefer to research product purchases online* in Turkey as of 2016, by product category." Chart. December 1, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/934303/consumers-researching-products-online-by-category-turkey/
PwC. (2016). Share of consumers who prefer to research product purchases online* in Turkey as of 2016, by product category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/934303/consumers-researching-products-online-by-category-turkey/
PwC. "Share of Consumers Who Prefer to Research Product Purchases Online* in Turkey as of 2016, by Product Category." Statista, Statista Inc., 1 Dec 2016, https://www.statista.com/statistics/934303/consumers-researching-products-online-by-category-turkey/
PwC, Share of consumers who prefer to research product purchases online* in Turkey as of 2016, by product category Statista, https://www.statista.com/statistics/934303/consumers-researching-products-online-by-category-turkey/ (last visited July 22, 2024)
Share of consumers who prefer to research product purchases online* in Turkey as of 2016, by product category [Graph], PwC, December 1, 2016. [Online]. Available: https://www.statista.com/statistics/934303/consumers-researching-products-online-by-category-turkey/