Share of consumers researching product purchases online in Turkey 2016, by category
This statistic presents the share of consumers in a 2016 survey in Turkey who said they most prefer to research product purchases online (via mobile phone or smartphone, via tablet or via PC methods), broken down product category. According to the survey, 66 percent of consumers prefer to research books, music, movies and video games online. This was followed by the consumer electronics and computers product category, with 65 percent of consumers preferring to use online methods for research.
